1min chapter

The Phil Bak Podcast cover image

Doomberg: Provocative Not Polarizing

The Phil Bak Podcast

CHAPTER

The Power of Customer Satisfaction

The first fund he ever did as an entrepreneur on his own, I also started off in larger companies. The idea is real simple. If customers like a business or a product, then they will continue to spend on it. So I based the fund off the work of Professor Klaus Fornell who's the world's expert in quantifying and valuing customer satisfaction.

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