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04. How Do You Define UX? Does It Matter?

Beyond UX Design

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Introduction

UX is often way more polarizing than I think it should be. There's so many people around today that automatically connect UX design with visual design as if UX designers are the evolution of web designers or digital designers. To me, that kind of implies that in order to be a really effective UX designer, you have to be a dribble God with more likes than anybody else. That just isn't the case.

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