Beyond performance marketing: Strategies to maximise short and long term outcomes
The WARC Podcast
00:00
Blending Brand and Performance Marketing
This chapter explores the integration of brand and performance marketing strategies, showcasing research that underscores the effectiveness of upper funnel campaigns in driving both short-term sales and long-term growth. It discusses the need for creativity, experimentation, and innovative tools to optimize marketing efforts and extend audience reach, particularly in saturated markets.
Transcript
Play full episode
