The one with Unilever Chief Growth & Marketing Officer, Esi Eggleston Bracey on what CEOs need to know about driving desirability at scale, the difference between marketing and sales, and how you win hearts, minds—and machines.
The CEO’s Guide to Marketing
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The Integral Role of Marketing in Driving Organizational Growth
This chapter explores the vital importance of the Chief Marketing and Growth Officer in aligning marketing strategies with growth objectives. It emphasizes the need for branding elevation and growth-related metrics while encouraging listener engagement.
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