There's this notion of figure out what the pattern is. But rather than try to just repeat it as accurately as humanly possible, understand how to do it in a way that is slightly left of centre or slightly quirky. I think you have u of a phrase t is optimal newness. And so he calls it a minor wha's what what's necessary is a minor dose of novelty and he calls that optimal newness. i bet there are people listening thinking, man, what he's suggesting is just copy somebody else's work and has modified slightly - but were fields are never going to evolve.

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