Rebooting Intercom: Eoghan McCabe on Defying Silicon Valley Orthodoxy | Co-founder & CEO
In Depth
Revitalizing Strategy and Branding for Success
This chapter focuses on strategic transformations implemented at a struggling company, emphasizing the need for clear direction, innovation, and a strong brand identity. The speaker discusses the critical role of disruptive solutions in the saturated software market, particularly in customer service, while highlighting how effective branding can shape perceptions and attract talent. Additionally, it reflects on the challenges faced by leaders in adapting to economic pressures and the importance of honesty in building trust with customers.
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