2min chapter

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul cover image

Tiago Forte — The Business of Building a Second Brain

Conscious Creators — Make A Life Through Your Art Without Selling Your Soul

CHAPTER

Is There a Chasm When You Launch a Product?

Tiago: In the early days, you are marketing to early adopters by definition. You have to go to them first because they're the only ones crazy enough to buy what you're selling. But then there's like a chasm you have to cross. Most people stop when sales stagnate or go down and do something completely different. If you can create an offer that appeals to someone who isn't a super fan, maybe doesn't even know you, doesn't even care about you,. Then you can build a much larger business.

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