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Weapons of Influence #4: Liking (Ep. 195)

The Inforium

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The Halo Effect Is a Variable Factor in Attractiveness

The halo effect is when a split second first impression will color people's impressions of later things you do. Your attitude actually is a big role in your attractiveness, according to the author. "If you're confident, they assume there's good reason for yes," he says.

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