5min chapter

Business Daily cover image

Nigeria’s drive to sell more locally-made cars

Business Daily

CHAPTER

Developing Nigeria's Local Automobile Industry

This chapter explores Nord Automobiles Limited's efforts in producing vehicles catered to the Nigerian market, addressing challenges posed by foreign brands and China's automotive exports. It discusses the company's focus on research, branding, and adapting cars to Nigerian conditions, aiming to create a trustworthy brand that competes with international names.

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