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🍹 “Bachelorette by Uber” — Uber’s fun strategy. (in)Direct-to-Consumer. Google’s no clue office.

The Best One Yet

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Enhancing User Experience in Functional Apps

This chapter emphasizes the necessity of integrating fun elements into functional applications like Uber to boost customer loyalty beyond financial incentives. It also covers Google's innovative campus design that prioritizes creativity and flexibility, showcasing their response to the evolving workplace landscape.

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