Taco Bell vs Chipotle | Demolition Man | 1
Business Wars
The Strategic Alliance: McDonald's and Chipotle's Rivalry with Taco Bell
This chapter delves into the 1998 acquisition of a minority stake in Chipotle by McDonald's, highlighting how this alliance empowered Chipotle to compete against Taco Bell. It also sets the stage for future rivalries and innovations in the fast-food industry.
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