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The Six Elements of Branding
The new owners of Grace and Stella are going through rebranding. They said to me, like, you hit the nail on the head exactly. This is exactly the type of brand identity that we're building ourselves. So in order to understand what type of brand personality, you know, your brand has, you first need to understand who are my buyers? What do they need to see? Okay, and do competitor research, and that's what we're going to talk about.