10min chapter

WTF Gym Talk cover image

Should CrossFit Gyms Just Stay "Hardcore" And Not Try To Be For EveryBODY?

WTF Gym Talk

CHAPTER

Exploring the Debate of Maintaining a Hardcore Image for CrossFit Gyms

Exploring the debate on whether CrossFit gyms should maintain their hardcore image or adapt to be more inclusive, alongside examples of successful rebranding in the fitness industry and the necessity for evolution.

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