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YouTube Ad Targeting: How to Maximize Your Results

Social Media Marketing Podcast

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The Importance of Intent on YouTube

The intent is very different on YouTube than it is on the other social platforms, right? Most people use meta focus platforms to get on and get off really quickly. But if you start to think about the intent on YouTube, they're going there to learn or to be educated or entertained. And that's an important signal for marketers."

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