2min chapter

Decoder with Nilay Patel cover image

How to buy a social network, with Tumblr CEO Matt Mullenweg

Decoder with Nilay Patel

CHAPTER

Tumblr

Twitter was experimenting with subscriptions before Musk came in, but it was languishing as a product. It's harder for Twitter because they have this existing multi-billion advertising business. Even Meta is working on paid products now for its apps,. I don't really see any of the more upstart social companies focusing on a scaled ad play.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode