The Importance of Corporate Sponsorship in PyCon

65% of our revenue comes from sponsorship. It's just now the matter of making sure we have a diverse set of programs that sponsorships can apply to and not just PyCon. We recently redid our sponsorship program completely where before it was just PSF and PyCon, and now it's PSF, PyCon, PyPI and C Python. And part of that is what kind of benefits do we give our sponsors? So right now it is a lot of visibility on our websites.