The Importance of Quality Data in Maternity

It is difficult and I agree with you. It's about the communication of the principles rather than the stick and carrot type approach. We're taking it back to the users rather than just rectifying the issue ourselves because they're never going to know there's an issue otherwise. So we take it back to them and say, this is the importance of filling it in. And the dashboards are coming out, I've got better quality data on them. I've actually shown improvement in a lot of the areas. For example, the number of C sections that are coming through, for example, it makes more sense or the number of AB to rest within the timeframes,. The numbers that are