19min chapter

The Creative Relay cover image

EP10 Steve Rogers talks to James McGrath

The Creative Relay

CHAPTER

Navigating Creativity: Collaboration and Diversity

This chapter explores the complexities of effective listening and the balance of influence versus control in creative environments. It emphasizes the importance of diverse perspectives and collaborative approaches to decision-making, highlighting the role of intergenerational differences and hiring practices in enhancing agency culture. The discussion advocates for adapting to varying thought processes to foster innovation and inclusivity within the advertising industry.

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