EP10 Steve Rogers talks to James McGrath
The Creative Relay
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Navigating Creativity: Collaboration and Diversity
This chapter explores the complexities of effective listening and the balance of influence versus control in creative environments. It emphasizes the importance of diverse perspectives and collaborative approaches to decision-making, highlighting the role of intergenerational differences and hiring practices in enhancing agency culture. The discussion advocates for adapting to varying thought processes to foster innovation and inclusivity within the advertising industry.
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