420: Starting a Multi-Million Dollar Swimwear Movement with Erin Deering of Triangl
The Foundr Podcast with Nathan Chan
What's the Return on Investment on Word of Mouth?
We always had this tag line that we wanted to sell ane bacane a day, yesa cause that would match our salaries that we were making back in melbin. So with, without having that crazy expectation, everything felt quite attainable and achievable. It was all done through instagram pretty quickly. We did shoot one or two girls and put the bacanes on them, and then put those photos up. And it really was huge for us. The biggest kind of step growth would have been probably the social medior impact of the cadasians. Aspake was only because it's a seasonal product? Yes, hake was at different times. N there were
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