Harvard Business School Professor Felix Oberholzer Gee on Cold Call

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Harvard Business School Professor Felix Oberholzer Gee joins Brian Kenny on cold call. The pair discuss how to start a marketplace or platform from the ground up. If you like this episode, search for cold call wherever you get your podcasts. We'll be back next week with another hand-picked conversation about business strategy.

In an era driven by network effects, smaller players struggle to compete against bigger platforms. The trick to gaining ground on a much larger rival, says Harvard Business School professor Felix Oberholzer-Gee, is choosing a strategy that can’t easily be imitated. A good example is TaoBao’s strategy for displacing eBay in China, back in 2007.