Lead Rock Conversion to Win at Greater Than 3 %

High intent sources that convert from lead rock conversion to win at greater than three %. That means your sales rep needs to make 500 calls to win one deal, which is highly unproductive and not alined with sales outcomes. So the secret here is re balancing your focus and your budget between creating demand and capture and demand and marketing an so just for for definitions here, capturing and is waiting in channels where people have demonstrated intent,. Where they are solution aware and looking to buy something, like google or review sights or places like that. And we need different strategies for marketing to those different types of people.