The Importance of Sharing Your Story

I saw that firsthand on a show called returning the favor which I did for a couple of years and we went out of our way to highlight eight or nine different organizations who all took very disparate approaches to the vet suicide nightmare. It's okay to do a good thing for a selfish reason if it makes you feel good to drive a vet to an appointment don't shy away from that it's a great thing. The most cynical people I know are in my industry advertising marketing they spend their life doing this, he says. "Working with you and helping keep your message out there is so important to them"