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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Full-Funnel B2B Marketing Show

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Navigating Marketing and Sales Alignment Challenges with ABM Strategies

This chapter explores the ongoing challenges organizations encounter in harmonizing their marketing and sales teams, particularly through account-based marketing (ABM). It highlights the creation of actionable strategies and resources to enhance lead conversion, alongside upcoming training sessions aimed at improving team alignment and marketing effectiveness.

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