
337: Adapting B2B Digital in a Downturn
Renegade Marketers Unite
00:00
The Importance of Purpose in Content Creation
We're kind of following this approach of less is more, right? There's no need to have 4000 blogs out there. You just need two to 300 amazing blogs that perform really well from an SEO perspective. And then secondly, it's about focusing on a value exchange. So when we create a piece of content, create it with purpose.
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