2min chapter

Decoder with Nilay Patel cover image

Recode Decode: Index Ventures' Mike Volpi and Danny Rimer

Decoder with Nilay Patel

CHAPTER

Is It Possible to Own the Supply Chain? Yes, I'm Kidding. I Forgot About That.

Katrina is on the board of Glossier, a direct-to-consumer beauty brand. The company has very few SKUs and tests everything with customers before rolling it out. "I don't want to go back to my blog because fundamentally we didn't own the supply chain," she says.

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