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#16: Alex Hormozi-Founder Of Gym Launch, Author Of "100M Offers", Data-Driven Mentor
Next Level Pros
How to Be a Successful Entrepreneur
Many people are self deceived on the actual total enterprise value. I would say that post product market fit is a big caveat. If you don't have product work of it, meaning people don't want to buy your thing, right? Or they don't like to think you're selling. Then yeah, you should iterate. You should keep trying to keep trying new things until eventually you start getting buyers. At that point, you lock in. And then you say, if I only did this thing for the next 10 years, would I get this outcome? It's hard because it depends on the season. But with that to track from the one thing that mattered most, right?
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