Cinematography Salon cover image

Mark Lafleur Of Old Fast Glass Pt. 1: The Beauty of Vintage Glass

Cinematography Salon

00:00

The Lens Testing Area Is a Part of the Brand Identity

The rental company has designed a very visually distinct lens testing area that is part of the brand identity. The idea was if it's iconic enough, it will be easy for people to find it. It started in I guess it was 2015 or 2016 when we did the first big lens test. We tested every lens at multiple stops and tried to test all aspects of it in a nice little like two minute video.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app