The Prof G Pod with Scott Galloway cover image

The Attention Graph

The Prof G Pod with Scott Galloway

00:00

Apple's Automotive Aspirations

This chapter explores Apple's motivations for venturing into the automotive market, tied to its design philosophy and the lucrative shift towards software-driven vehicle models. It also examines the competitive landscape among tech giants like Apple and Google, focusing on their strategies to capture consumer attention and engagement.

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