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12min chapter
ClickUp: Amrita Mathur on turning freemium users into paying customers.
Content, Briefly
Strategic Marketing Insights
This chapter explores effective marketing strategies and resource allocation for growth, including mass marketing, targeted content creation, and account-based marketing. It highlights the challenges of converting freemium users, the significance of content marketing in product-led growth, and the importance of understanding lead quality and customer acquisition costs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode