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EP 64: Jay Simons (GP, BOND Capital) On How Product-Led Growth Turned Atlassian into a $40B Company

The Logan Bartlett Show

CHAPTER

The Importance of Sponsoring

The IPO was a pretty meaningful moment for us. We did this like startup day with Michael Arrington kind of at the height of TechCrunch where we hired a Tom Cruise impersonator and had Michael interview Tom Cruise, which I think there's a YouTube video that was just a rise. But one of my favorites is we spot we bought a booth at the game developer conference. It's a big show for video game developers in San Francisco, Muscony. And kind of didn't belong there, but we had a lot of game studios that used gear so we're like, I might as well go there.

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