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Tomer Barel, Chief Operating Officer of Melio - Democratizing Business Payments Through Simplicity

Wharton FinTech Podcast

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How to Sell to Less Early Adopters of Technology

Breshan: These small business owners in my head aren't going to be the quick adopters of tech. So I think it's mainly a mental shift to realize that these two worlds that we operate in, the personal and the business are not that distant from each other. If you make the product complicated for them so that they need to be tech savvy to adopt it, then it's your failure as the provider of the product, right? The product needs to be simple for anyone. And I think Milio's product is.

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