How to Get Out of the Regular Rut

Welcome back to The Serious Sellers Podcast! In our latest episode, we had the pleasure of hosting a special guest for the fourth time. Norm Farrar, a seasoned expert in the Amazon industry, joins us to discuss some exciting topics and share valuable insights. Tune in to discover what Norm has been up to lately, including his strategies for getting Amazon or E-commerce brands into retail stores and the latest strategies in marketing your brand inside Google Business Profile.
 
Is your brand or product ready for retail? Norm delves into this question, providing practical advice and highlighting the importance of being prepared before taking the leap. Additionally, he shares his experiences and candidly talks about the challenges faced when dealing with certain buyers in the retail industry. Norm also brings us up to speed on the latest developments with Google My Business and Google Business Profile. Find out what’s new and how these tools can enhance your online presence and increase visibility for your brand.

Make sure to stay tuned for Part 2! It’s an episode you won’t want to miss!

In episode 460 of the Serious Sellers Podcast, Bradley and Norm discuss: 

• 01:09 – Another 4-Time Guest In The Serious Sellers Podcast!
• 02:52 – What Norm Been Up To Lately?
• 03:36 – Getting Amazon Brands Into Retail Stores
• 07:34 – Consider Independent Retail Stores
• 15:33 – Is My Brand Or Product Ready For Retail?
• 20:46 – “Some Buyers Are Jerks”
• 22:30 – What’s New With Google My Business / Google Business Profile?
• 30:59 – Norms Healthy Habits & Hobbies Outside The Amazon Grind
• 32:52 – Make Sure To Upgrade To Google Analytics 4
• 34:04 – Stay Tuned For Part 2!

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Transcript

Bradley Sutton:

Today is part one of an information and strategy packed two part episode with the Beard Guy, Norm. Now, in this first episode, he’s gonna be talking about how to get into retail stores in order to get up to three quarters of a million dollar purchase orders, and also the latest with Google Business Profiles and more. How cool is that? Pretty cool I think.

Bradley Sutton:

Did you know that just because you have a keyword in your listing, that does not mean that you are automatically guaranteed to be searchable or as we say, indexed for that keyword? Well, how can you know what you are indexed for and not? You can actually use Helium Ten’s Index Checker to check any keywords you want. For more information, go to h10.me/indexchecker. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton. This is the show that’s a completely BS free, unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And now, I believe, if my math is correct here, for the fourth time, I think you’re only the second person who has ever been on the podcast four times. Cuz you know, we have a guest once per year and we don’t bring everybody back. You know, it’s by popular demand, you know? So Norm, I’m pretty sure Kian was the first, but now the second person to ever be invited back total of four times, Norm Farrar. How’s it going?

Norm:

It’s going great. What an honor. Four times

Bradley Sutton:

Love it. I love it. I don’t know. What’s that? Three times that trifecta. Four times. Is there a word for that?

Norm:

I don’t know. Lucky?

Bradley Sutton:

I like it. Well, my dad always says better lucky than good sometimes, right? That’s right. So guys, we’re not gonna, you know, since he’s been on here before, we’re not gonna go into this full backstory. I took the liberty of writing down his old podcast number. So if this is your first time you’re hearing Norman, you wanna learn more about him very first time he was on the podcast was episode 80, so make sure to check that out. You can get his backstory. And then in episodes 211 and 327, like I said, about one, one per year. He was sharing a lot of good tips on, you know, Google my business and Amazon Post what it was just getting started off and press releases. And so, you know, last time we talked about Google Business profile, and I’m sure we’re gonna be talking about some, you know, things that are up to date there, but tons of information in those episodes. So make sure to, to give those give those a listen at your leisure. But anyways, we’re here now in, in the middle of 2023, and we want to see what’s been cooking, you know, for you. So, so how’s, how’s the last beer? The last beer? Yeah. Have you been drinking a lot of beer? Norm doesn’t drink at all. Last beer he drank was probably never, but yeah. How has the last year been for you?

Norm:

It had its challenges. You know, Amazon’s not always acting the way I want it to. But, you know, you have to learn to be resilient and you have to find different channels, and, and that’s what I’ve been doing. So I have been exploring Walmart quite a bit for the last two years. Carrie and I have been, you know, talking back and forth about that getting heavily into retail. So now retail, what do

Bradley Sutton:

You mean by retail? Like, like, like brick and mortar or Yeah,

Norm:

Yeah. Getting into bricks and mortar. So not literally, but you know, trying to get the brand on. Yeah. And

Bradley Sutton:

You could sell brick and mortar in brick and mortar, I guess you like, get a product in Home Depot or something, but that, yeah.

Norm:

I guess you could. So no, it’s, it’s been great because I’ve been learning just a process on how to go and approach all the big box stores as well as the mid and the independent retailers and have seen, well put it this way, you know, when you have a single purchase or, you know, a weekly purchase, okay, you might sell a hundred, a couple of thousand, whatever it could be. Well, you get a purchase order from Costco or from Walmart, whatever. They’re talking, well, I showed one we were on the cruise together, the online sellers cruise. I showed one that I picked up the day before I left, and it was $279,000 for this one buyer.

Bradley Sutton:

This is one of your products or like a client’s product or?

Norm:

No, I represent a few brands. So this is one of their brands that were on the marketplace. And sometime in the last seven days, there was another one that I just showed. I showed up for 710,000.

Bradley Sutton:

Hold on l let’s take that quarter of a million dollar one. Yeah. Walking back, was this originally an Amazon? Only brand. Okay. So, so they’re an Amazon only brand. What they reach out to you and like, Hey, we’re interested to get into retail, or you were looking at their account like, Hey, why, why don’t we get this in retail? Walk us through how this happened.

Norm:

Okay. So I talk a lot about retail. And so one of these Amazon brands a good brand, I reached out and, you know, asked if I could do anything with them with the brand. And I said, yeah, this is what I can do. I’ll introduce you to a bunch of retail buyers. I’ve got a enough experience and a big enough database that if anybody is looking for pretty much any buyer in and all the main retailers, I could pretty much do an introduction. So what I started to do was create these emails, craft them so they were worded properly help guide them with their with their catalog. So you wanna have a wholesale catalog to show the buyer. So just got them retail ready. And then it doesn’t happen all at once, but it could happen in the first month.

Norm:

It could happen in three months. But all of a sudden buyers start to get in. We got one today from the toy the senior brand developer dev, the senior brand manager in toys at Walmart saying, Hey, do you have any toys that you can introduce us to? So, yeah, we just, we take those and we ship ’em over to the buyer. Then the buyer it’s their prerogative if they wanna respond back to the buyer or not, or to the seller. If they do, they’re, they’re just dealing directly with them. So yeah, we’ve got quite a few brands into the retail market recently.

Bradley Sutton:

Yeah, I mean, that’s what I’ve always been, been preaching. You know, before Helium 10, I was working for a company that was mainly in retail. And you know, I, I’ve said this story a lot of times, but I’m always proud of myself. Yeah, I brought their sales from like one to 3 million, but that’s nothing compared to, you know, they’re, they’re in every Walmart and, and every retail store. And I, and I got them into like a bunch of grocery stores and the POs dwarf, what is going on on Amazon. If you think about, hey, there’s 4,000 Walmart stores, you know, each store has to have, you know, quantity on the shelf. And so, you know, each store is buying a few cases of the product. You can do the math about the kind of numbers that that show up. So, so like that takes kind of like special people like yourself. I know, like, you know, my old company, we used to use brokers and stuff cuz you, you can’t just like go knock on the door of, of Walmart or Kroger or something like that and say, Hey, introduce me to your buyer. I wanna, I wanna show this to them. So like, you know, how have you, how did you get to the point where you, you actually can go in and do that?

Norm:

Yeah. One of the things that you know, we do preach is that if you want to go and use a distributor, by all means go ahead. Because they have this grouping of retailers that they’re already in. So if they’re a toy distributor or supplements or whatever it is that’s a fast track, you pay a little bit extra for that. So if you do have the margins that are built in, then great. When I first started working with distributors, this is when my family owned manufacturing companies, so we would be working with them and, and we had all the margins that we needed to build were that were built in. So we made a nice little profit, but to do it on your own, these are just, we’ve just searching the internet, trying to get into different buyers.

Norm:

Linkedin does a great job, but more importantly, you can knock on a buyer’s door. But if you don’t set up and talk the lingo one of the things I would recommend is learn the, the language of retail. And if you can do that, that’s great. If you come off that you’ve never done this before and you’re a hack, well, they might just put you in the other pile. People that can, that, that come retail ready, they have the proper packaging, they have the right catalog, and their emails are properly written then you’ve got a chance and that’s going direct. And again, I’m not, I’m, I I’m not even naming my service. I’m, I’m just telling people this because I, if they’re gonna do it and they wanna have a chance, they’ve gotta look professional. And another big tip is that when you get that buyer and they do send you an email, if you’re gonna wait more than 24 hours, forget it.

Norm:

You’ve gotta get back and forth to them. And one fear that I’ve seen a lot of sellers in Amazon have is that, well, one big one is cash flow. I’ll talk about that in a sec. But the other one is how do I, I I only have so much inventory, and if they want to have a container load, which will never happen on your first order, but if the fear is, oh, they’re gonna order too much, it’s gonna kill my Amazon listing, that’s gonna go down the tubes, and then I’m not making that much profit on the other, and I don’t even know if I can get all the inventory to them. So what you can do is when you, when you do get that initial po you can talk to the buyer, they know that first of all, you’re gonna get a test po, then you’re gonna get something that’s probably more regional, a few more stores, then it’ll spread out, and then it’ll spread out.

Norm:

But during that first time you can let them know that you’ve, you’re gonna create better retail packaging or that your product, we just ordered enough product from China, it’s gonna take a month to get here. There, there’s no problem, there’s no problem with that. So anyways, those are just a, a few tips. And then cash flow, you gotta be careful. Sometimes I tell people if they really want, or if they’re really cautious about cash flow, which you should be you can always go to independent independent not grocers, but retailers. I, I live in a small hick town, you know, more cows than people. And we have a pet store independent, we have the variety stores, we have all these independent stores in town. They’re still, I mean, they’re not dead. Some people think they might smell funny, but you can go and approach these people and say, Hey, you know, I have this really great soap, and if they wanna be a little bit different than buying Dove or Irish Spring, and they want a natural soap, all how much is a case?

Norm:

So you give them a case, or your minimum order quantity might be two cases. And guess what? They pay with a credit card, a credit card. Now what I found, if you do have a bit of cash flow and you work out all these terms with your, with the buyer, okay, right at the, during the contract, and you, you know, if it makes sense, great. If not, don’t be afraid to negotiate. They might come back with what’s best for the chain. And you come back with what’s best for you and you’ll, you could meet somewhere in the middle.

Bradley Sutton:

Interesting. Interesting. Okay. So, you know, should I be at like, at a certain level before I even start thinking about this? Or, you know, maybe I’m still newer on Amazon, but I’ve got like rock solid pricing. So I’ve got decent profit margins, I’ve got amazing packaging, retail ready packaging you know, I might even have products stored here at my own warehouse or something. Like, am I ready to go? Or do these buyers wanna see some kind of, so, you know, online history, whether it’s on walmart.com or amazon.com before they, they can see you. Like, how much does that help? Where you can show like your, your, your resume, your your product resumes. Like, look, I’ve been a best seller on Amazon, or I I’ve sold $1 million in the last year on Amazon. Like, how much does that matter?

Norm:

It really does depend. Like for Walmart, for example, I know this for a fact, like to get onto the Walmart marketplace, they’re looking for seasoned sellers. So they’ll look at your Amazon or they’ll look at your Shopify and bring you over. Now the great thing about going onto the marketplace, they have bees basically pitch fest twice a year. And if they see that your online product is selling, you could get invited to it. But if you want to get down there in front of Walmart and you’ve got a really great product, same thing. As long as you can get in front of the buyer then you might have a chance getting in there, going online for any retailer. Think of it, all these retailers right now have online marketplaces for the most part. If you’re in the pet business, well maybe pet value if you’re target, target.com is actually fantastic platform if you can get approved for it.

Norm:

But you can check out all of those and get onto those marketplaces. But if you want, you can target it. I’ve seen, I wouldn’t say new sellers probably should probably stay away, but mid-level to advanced sellers. If, if you can show that you’ve got a good product, it’s well-branded. And this is, you know, we’ve talked about this before, just making sure that your branding is consistent and Walmart wants you to have this community, this brand community that they’re trying to build. Well, this is just another level where that retail purchaser or that buyer wants to make sure that you are, your, your brand is consistent with whatever that store is, right? If it’s not, they’re, they’re just gonna pass you by. So if they can go and take a look at your Amazon listing, they see that you’ve got, you know, really great images you’ve got great reviews.

Norm:

It’s priced accordingly. And then they go to your Shopify store, and then they might type in a couple of keywords. See if you pop up or your brand name and you’ve got some social media presence, you might have an influencer or two. All of this adds up to being authority. The more authority that you have, the more trust and more trust equals sales. And that’s the same thing with a buyer. They don’t want to have a fluke. They’ll take a, they will take a gamble on you, but you better have the brand or that look to support it.

Bradley Sutton:

So how know when I have enough? You know, like, is it a revenue? Is it a more like a longevity thing? When do I know my resume is ready to go?

Norm:

Yeah, you, you can try it out 50 grand a month, a hundred grand a month, and they’ll come back to you and they’re gonna ask you those questions. So you know, what is, what are you generating right now? What’s your gross revenue? What’s your top line? They’re gonna ask you that. And in fact was it chewy? I think I was working with Chewy and they just came back and they said, okay tell me your costs. Well, I don’t want to. Yeah, well, if you don’t  so they’re trying to work out the profit margin, right? So you know your cost compared to what you’re selling it for. You know, what is your manufacturer’s selling retail price? And if you have map, which is your, it’s basically the minimum amount you’re gonna allow them to sell it for.

Norm:

Well, if it meets the if it meets their range, then it might, might be okay, maybe you have to change a few things. Maybe you have to change your pricing. We’ve talked about perceived pricing before. And maybe with just adding better packaging and making it for the packaging ready for retail, because there is, there will be changes to your packaging. Like, let’s say, oh, I’m just trying to see what do I got here? Okay, Macha Tea right there. Macha Tea. Well, is it gonna sell like that or is it gotta be into a box? Or does it have to have a hang tag, a clamshell? It depends. And you might have to get different packaging for different retailers. And I’ll give you a great example. Costco, they want bigger, better Products. Well, if you’re gonna go in with, you know, it’s not gonna happen.

Norm:

Yeah. And when I say this, this is a very small package of Mati because you can’t see it, but if it’s a much larger version of this mati tin, then that’s fine. But just that’s one of them that you’re going to have to change for for the store. The other thing is I’ve got into very well into the Dollar General type stores, you know, used to be a dollar, now, $2, whatever it is. Maybe it’s $10 by now. But anyways, those types of stores don’t require the same thing. Like they don’t require the same type of packaging. But you still have to go through the same process. And for those people who don’t necessarily have a, a big dollar item or something that’s that’s in that dollar range, or you, you know, maybe you, if they’re, if you can sell, like, I don’t even touch this at all, but if you’ve got a smaller dollar item and you can sell it over to Dollar General or any of those types of brands or stores, and that might be perfect for you. I did sell e eva foam like cosmetic wipes for women, okay? And we actually, we did the private labeling for cvs, Ecker, Walmart, target, we, we got the whole group of them, same foam, but in do the dollar stores. It was a lot less than if you went over to Target and bought it. It just, the packaging looked a little bit differently.

Bradley Sutton:

Interesting. Now, the, let’s go on the flip side. The ones who have been rejected is there, is it just, you know, it’s not like, you know, they’re gonna accept every single product. And sometimes it’s just luck of the draw maybe. But, but anything stick out in your mind about why somebody you brought there might have been rejected, like a specific reason that, you know, maybe you can save somebody the trouble or, or somebody can, you know, hear this and all right, well, I better, I better make sure I have this in order before I go present

Norm:

First research the the retailer. Because if it doesn’t line up with your brand, mm, forget it. You know, there’s a lot of different pet stores out there. There you might have a, a boutique style of a pet product, and you’re going to a pet store that is, you know, is very price conscious and it just doesn’t line up. I know, again, going back to Walmart, if you don’t line up with their their brand, the Walmart brand, then you’ll be rejected. Now that doesn’t mean, and, and maybe you don’t have enough sales. So if you go to a Walmart buyer, so you, you know, now you’re talking back and forth, they like your product, but you just can’t support it. You might get rejected, but that doesn’t mean you can’t reapply. The worst thing I’ve seen is when people go into these buyers with big time egos, oh, I sell X on Amazon, whoop d do, that’s nothing.

Norm:

That’s a one time order. You know? And they might have a big ego and then they get rejected, and then they show they get resentment. And you know, you, you can’t do that. You, you have to go in and come in with a business tone, regardless. Even if the buyer, some buyers are jerks, you know? And that’s the other thing, by the way, you might be dealing with this awesome, really awesome buyer that you get along with. Now, back in the day, I’m an old guy. I could go and take that buyer out at Walmart. I would go and I could buy lunch, you know? Yeah. Depending on the retailer. There’s no way you could do that. Nowadays, you can’t do that. So if your personality aligns with that buyer and your product does well, there’s, you know, two check boxes, but all of a sudden you might have just a jerk. Sure. But they know what they’re looking for and they will, you know, they’ll let you know what they’re looking for, and you might think you, you know what they’re looking for but they know your category, your niche much better than you. And some just double barrel you. And you just, you you get deflated and you shouldn’t because in six months that person will be on a rotation out of the system.

Bradley Sutton:

I remember dealing with that and yeah, you know, like you can strike out a couple times, but hey, he just takes one. You know, who, who doesn’t want a $750,000 po? So, you know, you’re not gonna get that from Amazon. Alright, well that’s interesting stuff. We, we might circle back a little bit there, but you know, the last couple times on the podcast, and actually you’re the only one I’ve ever had on to talk about this, but what’s new with Google My Business? Because like you’re probably the expert of the world in the Amazon world, at least on this. I don’t hear anybody talking about this. So what can you educate us on?

Norm:

Oh my gosh. So I love so now they’ve changed everything, and this is why I thought it might be something to talk about is it’s now called right across the board Google Business Profile. So first of all, some people are gonna say, where do I start with that? Well, you can go to business.google.com or if you go up to those nine icons that you see in the top right and click on it, you’ll see it under profile, and then you can just register and you can get started. But the, what the main advantage and it’s always been is that Google loves people working with Google products. And Google Business Profile is one of those tools that puts it all together. So the more that you fill it out, and by the way nine out of 10 people that I talked to say, you can’t do this with brands wrong.

Norm:

You can absolutely do this with brands. You answer the wrong question and they’ll say you can’t do it. So there is a question that you have to answer when you get verified to get verified. And one of them is do you leave your office? Okay, or yeah. One is, do you leave your office or I forget the exact wording, but the other one is do you ever leave your office? Something like that. Well, if you and I would check the box, I don’t leave. My office is not a retail store. Well, chances are you’re gonna get denied, rejected. What you, if you attend a trade show that’s leaving the office, okay? So if you’re going to an event, you know, one, one of helium tens events, well guess what? Your brand now, and you can get approved easily.

Norm:

They’re approval process is almost immediate. Now they have five different types of approval where you only used to have two a mail-in card or a phone. Yeah, it was a phone call before and the phone wasn’t really working at Google during the pandemic, so you had to wait two or three weeks for the card. But anyways, what you can do with this is so cool let’s say you have a Shopify store with an Amazon store. Maybe you got approved over at Walmart. Well, you can, with Google, you can open up a category or a brand, you could put your product line under there. So when you have multiple brands, let’s say you can put multiple brands in your Google profile under your company, and then one image, you have one image that might be that mache tea.

Norm:

Okay? You’ve got that Matcha and you’re selling it over on Amazon. Well, that link goes over to your listing. The next pitcher goes over to your store, the next pitcher to Shopify in your next over to whatever you want it to go over to Walmart. And 100% in the second that you click submit, this is indexed. The second that you do that, it’s a shoppable link. And if you do this properly and you put in the proper keywords, just describe it. Or if you put in metadata, it will help it will just help in the rankings. Now, the more information that you’re putting, let’s say we talk about this and we have a blog article on our website. We can take those blog articles and post it from Google into Facebook or into other social medias sites.

Norm:

Or you could take it from Facebook and point it over to your Google business. All it is, is Google will provide you with a link. Every time you do anything with your Google profile, you get some sort of lift, you get more ranking. And I’ve used this for years. Every time I’ve done a press release, any type of blog article, any type of repurposing. So if I’m on TikTok or if I’m doing whatever on any social channel, all I’m doing is they’re gonna ask you when you first start, what website do you want this to point to? Not for the images, but what website is this about? So if I put that, it’s for this web, like x, y, z Matcha Tea that’s your anchor URL. So if you put that anchor URL information into a press release, a blog article, a post, anything that will be related to your Google Business account, and voila, it gets indexed immediately.

Norm:

It you take a little bit of time and just go over. Now Google just reset everything. If you go into Google Business profile. Now, it used to be very intimidating. There was tons of tabs on the left hand side that you’d have to fill out. Now there’s eight. And you open it up and you’ll see the eight different tabs. This is where the command center is, and this is where you can post and post and post 10 minutes a day and you are going to skyrocket. Now, it’ll take a bit of time, cuz Google’s gotta, and you wanna be consistent, but 10 minutes a day, we did this we got an event coming up where you’re gonna be, oh, you’re gonna miss it this year. But I, I’m gonna be talking about this and we, we took two brands, brand new, never been on Google business at all. And I was asked to talk about this three, four months ago. Within the last three months, they’ve had a thousand clicks on their website to buy. That’s not bad.

Bradley Sutton:

They have the Amazon other ones too or everything? The only one they put in their profile was the website. This

Norm:

Is just online sales off of a Shopify store.

Bradley Sutton:

Wow. A thousand clicks.

Norm:

A thousand

Bradley Sutton:

This is not paid at all. This is organic.

Norm:

That’s the beauty. So right now, it it’s all free. It’s been free forever. And this is why I can’t, like, I really don’t understand why people aren’t doing this. And when you put those pictures up, those are shoppable links that you can find in the carousel. And if you’re paying for, I shouldn’t say this, but cuz I know Google’s gonna, if you’re paying for Google shopping, you’re wasting your money because you get the same thing when you do it for free with Google Business Profile.

Bradley Sutton:

All right, there you go. So guys, hope you, you know, might need to rewind that to, to, to get, to get the full, the full benefit there. But something that’s pretty easy sounds like to do. And, and who doesn’t like the f word of free? But like you said, if somebody had done the old Google My Business, Amazon or Amazon, Google might have deleted some stuff. So they need to go and redo their store or?

Norm:

No. And so all the information that you had, all the photos, any posts that you’ve done those are all, it’s all still there. And by the way, if you have an event, so let’s say any type of event, Google will weigh that event with the keywords in it a lot higher than your typical post that you put out. So people will see it through Google My Business and it gets indexed.

Bradley Sutton:

Wow. All right guy., I mean, see, I told you Norm always brings some unique stuff to the show. Before we get back into your, you know, some more strategies. Here, one thing I’m doing this year is I talk a lot about healthy habits. You know, be it physical health, mental health and hobbies, you know, people to what they do to get out of the regular rut. You know? Like myself, you’re no spring chicken either I believe you’re above 40 like me. So what about you? First of all, what’s your main hobby of like, Hey, I need to just get away from podcasting and e-commerce and stuff. What’s your go-to thing? I love cigars. The license plate said.

Norm:

There we go.

Bradley Sutton:

So cigars.

Norm:

Yeah, that’s that’s my vice. I don’t drink. You know just if in the afternoon I take a break sometimes if it’s nice out, we just start to get some nice weather here and just like to sit out and have my cigar.

Bradley Sutton:

Okay. Excellent. Excellent. Now what about, you know, physical health as far as, you know, do you have any special foods you’re eating? Special routines exercising.

Norm:

You know what, I let everybody else do that. I figure if you’re gonna save 20 years, going out to the gym I’d rather not. And, you know, just knock off 20 years off of me, so I don’t have the hassle of going to the gym.

Bradley Sutton:

Well, hey, I mean, you must be active, you know, it’s not like you’re just sitting in your, in your office all day long, you know? No,

Norm:

No. Like we we’re on a nice park and so we got the lake in front of us and I’ll go out okay. And do my thing around, like, just walk around the lake once in a while. That’s about it. Yeah, yeah, that’s, that’s it. I don’t go to the gym. Okay,

Bradley Sutton:

That’s good. That’s good enough. Like, like another reason not to live in the city, you know, that’s a little bit more difficult to do. You’re living in, you know urban area, but a nice nice little thing. Benefit of living in the countryside. All right. Now let’s just do some, you know, you’ve given us some longer strategies there. Let’s do some quick hitting strategies. They don’t have, have to be about Google wine business or they don’t have to necessarily be about the other stuff you we were talking about like retail, it could be about anything you want.

Norm:

GA4

Bradley Sutton:

What is that?

Norm:

Have you heard about that?

Bradley Sutton:

Sounds like a video game.

Norm:

Okay. So it would probably be a really good video game. This is one of the biggest game changers in on for the internet that we’ve ever seen. And it’s gonna be happening in July. And if you do have Google Analytics and you don’t migrate over to GA4, which is Google Analytics four and you can just you know find it on Google and you can do it yourself or you can get a team to do it for you. But anyways, you’ll lose all 100% all information that you’ve had, any type of analytics and you’ll lose it. Keyword research everything. So they’re coming out with a completely different system now and they’re giving you until July before they just hit the button and everything changes. So it’s gonna change the way searches are done, the relevance of searches it’s gonna change everything. It’s gonna be the biggest game changer that we’ve seen from Google in a long time.

Bradley Sutton:

Interesting. All right, so there’s one thing, guys Google that if you don’t know about it, and if you guys have been doing some research, and you don’t wanna lose it, make sure you take action. Alright guys, I’m gonna pause it right here. I wasn’t planning to do this, but this episode started getting even better than it already is and we just started going on. I thought I was about to end it right here, but he comes out with some stuff that I had no idea even in existed. So I was like, let’s extend this out. So we’re gonna pause this now, and then tomorrow if you come back, you’re gonna hear the next episode where we get all really deep into the whole Amazon influencer and affiliate program and Amazon Live and a whole bunch of cool stuff. So I’ll see you guys tomorrow.