Marketing Made Simple cover image

Why That Worked #17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions

Marketing Made Simple

00:00

The Power of Repetition in Advertising: The Head-On Success Story

This chapter explores the unique advertising campaign for Head-On, focusing on its memorable and repetitive slogan. The speakers discuss its effectiveness and minimalist approach, which successfully conveyed the product's purpose and boosted sales.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app