Can You Talk About Confrontation and Criticism?

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"We're trying to be relevant to them in order to get them really over what is their first bridge in their faith journey, which is the respect bridge," he says. "That was something that really came out of just understanding how the American people think right now" The campaign has been sponsored by several MLB teams and one sponsor put up a sign at a St. Louis Cardinals game saying Jesus forgave errors but never forgave errors.

Episode 51 - Does Jesus Need an Ad Campaign? with Jason Vanderground

If you watch any sports on television you may have seen one of the edgy, black & white ads from the “He Gets Us” campaign. Designed to introduce Jesus to a culture that is actually quite intrigued by him, this campaign has created both curiosity and questions. We are excited to be joined this week by one of the chief architects of the campaign, Jason Vanderground. Join us for this excellent conversation about the campaign itself, the broader theological questions at play, and even the role of advertising as a tool of evangelism.

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-He Gets Us campaign - About Us

Follow Curtis’ work at RedeemingBabel.org

Produced by Kris Carter