Ageism In Advertising
Under the Influence with Terry O'Reilly
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Advertising for the 55 Plus Market
The advertising industry has followed the 18 to 49 strategy for decades now. Even with $1.6 trillion in buying power, corporations remain leery of 55 plus consumers. It's ironic that boomers were architects of our youth-obsessed popular culture but advertisers didn't stick with them.
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