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5min chapter
Ageism In Advertising
Under the Influence with Terry O'Reilly
Advertising for the 55 Plus Market
The advertising industry has followed the 18 to 49 strategy for decades now. Even with $1.6 trillion in buying power, corporations remain leery of 55 plus consumers. It's ironic that boomers were architects of our youth-obsessed popular culture but advertisers didn't stick with them.
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