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[Part 2] Why YouTube Ads Beats Facebook Ads Every Time with Aleric Heck

Perpetual Traffic

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The Inverse Funnel of YouTube Ads

The percentage of spend really depends on whether or not you're doing the hot or the warm. I would always recommend at least 10% of your budget going towards retargeting and a little bit more common is like the 20%. We've gone on and off with LinkedIn, but I don't think right now,. But there's a warm and then the hot is okay. That's where we want to be everywhere.

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