The author was upset that his favorite brand, converse, had been bought by nike. He says he felt like a nonconformist but also part of some sort of tribe. "We all want to feel unique and we all want to be part of something bigger than ourselves"
Rob Walker discusses his interest in death and how our digital records remain online, being shy and how this influenced his decision to become a journalist, writing about the sleeved blanket known as the snuggie, and the wish to brand the idea of "be happy for what you have."