Books & Writers · The Creative Process: Novelists, Screenwriters, Playwrights, Poets, Non-fiction Writers & Journalists Talk Writing, Life & Creativity cover image

SERGEI GURIEV - Economist - Provost of SciencesPo - Co-author of Spin Dictators: The Changing Face of Tyranny in the 21st Century

Books & Writers · The Creative Process: Novelists, Screenwriters, Playwrights, Poets, Non-fiction Writers & Journalists Talk Writing, Life & Creativity

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The Problem With America's Soft Power in the World

From an American perspective it's just 4.1% of the world population whereas the BRICS countries I think it's 41.5%. America has lost quite a bit of a soft power after the global financial crisis, war in Iran which divided America as well and after election of the long term. "I should remain optimistic because people around the world want to live in the world nobody wants to move to North Korea"

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