I sat down with Alex Hanson, the founder of The Shelf Dude ( https://theshelfdude.com ), a business that started as a weekend side hustle and has now turned into a six-figure operation. Alex talks about how he used Facebook Marketplace and other social media platforms to grow his business and why he decided to leave his full-time job to focus entirely on building custom shelves.
We also cover the challenges he faced in scaling a niche business, dealing with copycats, and the importance of sticking to a single product.
Timestamps below. Enjoy!
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00:28 Discovering the Shelf Dude
01:32 Starting the Shelf Business
03:50 Scaling and Marketing Strategies
06:43 Product Details and Customization
16:23 Handling Competition and Expansion
22:48 Advice for Aspiring Entrepreneurs
27:18 Conclusion and Contact Information
