
Inside the rise and fall of e-commerce disruptors
The Future of Shopping with Vogue Business
Challenges in Luxury E-Commerce
The chapter examines the challenges faced by luxury multi-brand e-commerce companies like Farfetch and Aches, including lack of control in online retail, rising digital expenses, and the struggle between revenue growth and profitability. It also discusses the difficulties of acquiring and retaining customers in the online fashion retail sector, with high costs associated with marketing and discount strategies.
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