The Future of Shopping with Vogue Business cover image

Inside the rise and fall of e-commerce disruptors

The Future of Shopping with Vogue Business

CHAPTER

Challenges in Luxury E-Commerce

The chapter examines the challenges faced by luxury multi-brand e-commerce companies like Farfetch and Aches, including lack of control in online retail, rising digital expenses, and the struggle between revenue growth and profitability. It also discusses the difficulties of acquiring and retaining customers in the online fashion retail sector, with high costs associated with marketing and discount strategies.

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