Reaching Your Target Audience

I'm very empathetic towards my audience and understand where they're coming from. And like you said, sound like people that are already spending money are going to be a lot easier to sell to. So I really have not had to do much outreach, although my newsletter was up and running for about four years before I even launched the ads. You don't necessarily have that because you're talking to people that are going through or it's not necessarily the people that want to serve.