Billionaires Prepping for the Apocalypse
Story of the Week with Joel Stein
00:00
How to Survive the Apocalypse
Douglas Rushkoff gets an email from a guy who wants to sell him bunkers. The man is named J.C. Cole, and he's trying to build sustainable farms around the country that billionaires can buy shares in. He asks Rushkoff if he would like to go shooting with him on his muddy farm. "What'd you think? It was kind of cool," Rushkoff says.
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