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90. Perfume for Wine Tasting? Groundreaking. (BUT ACTUALLY!) (w/ Kelly + Jones Founder Kelly Jones)

Perfume Room

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How to Be a Successful Perfumer

The marketing team of a big fragrance house worked very closely with the evaluators. They kept close tabs on color trends and ingredients and food and and flavors to inspire their olfactive creativity. We would do trend walks through New York City through we'd go to Paris and do a trend walk. It's almost like when you're manifesting something in life or you're you're thinking about something and it appears, they say.

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