4min chapter

Let's talk branding cover image

The 5 brand religions with Kristof De Wulf

Let's talk branding

CHAPTER

Navigating the Landscape of Influencer Marketing and Authenticity

This chapter explores the intricacies of influencer marketing, emphasizing the balance between authenticity and advertising in user-generated content strategies. It features a personal story about a concert experience that showcases the power of influencer-led communities in creating excitement and engagement.

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