Machine Learning

Spotify has invested heavily in editorial and machine learning. The combination of algoritmson and editors were, if we take a concrete example,. They're a true expert. So they have all the cultural knowledge. You think of them as the product manager. And er, let's say that you want to create a products for something like songs to sing in the car, or songs to singing in the shower. It exists. People love ye scream songs in the car when they drive, right? That was successful for us. We actually coined an internal term for it called algatorio.