3min chapter

B2B Mentors cover image

How to Be Fluent with Your Company Why

B2B Mentors

CHAPTER

How Do You Get Leaders Ship?

Coca-Cola's chief executive talks about how to get people on the same page. He says that not everyone will agree on a key message, but it doesn't have to stop them moving forward. The company is breaking up its web site launch into manageable chunks so they can collect feedback from all different parts of the organization.

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