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How Stanford Taps into Platform Reps to Boost Results

Social Pros Podcast

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What's the Role of Social Media in Your Marketing?

I would say as my specialty is social, social mediam advertising, for me, it definitely plays a role when i create and develop ideas and campaigns. When you don't have a dedicated social medium manager in your unit, whereas this is one component of my role, em it a team effort because social media touches on many different components across the unit. So our marketing team is social medialiterate, and at the highest level, they have the agency to post on our pages as needed on an adhock basis. Though primarily, in the large majority of cases, the responsibility of the specialty is on me h. But it's great to have a team that knows what theyare doing

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