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Episode 166: Misaligned Despite Our Best Intention. How to fix the marketing and sales silos with ABM with Mason Cosby

Full-Funnel B2B Marketing Show

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Intro

This chapter introduces a webinar on the crucial challenge of marketing and sales alignment in the B2B sector. The hosts delve into Account-Based Marketing (ABM), highlighting its benefits, common pitfalls, and the gap between theoretical alignment and real-world execution.

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