In the Making cover image

Falling in Love with Good Design

In the Making

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What Do You Know About Dating Apps?

Tinder's great innovation was the swipe. People were able to swipe through all of these seemingly available dates. Tinder became super popular, and within a year of its introduction, it was already one of the top 25 social networking apps. But that also meant there were all these new users in this space where there wasn't an established etiquette. It felt like Tinder had turned into a hookup app where people were treating each other terribly.

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