The Importance of Understanding Your Customer's Values

Deliciala has just done a big project to create a new visual identity for the brand. One of the things that we most want to clarify is what were the values that we want to guide us and guide any other team member who comes on over the next 50 years. Solidifying those was the hardest part of the process more so than I think the visual piece that we did because it is something, it becomes your compass and it becomes something that you are wed to and tied to.